About Us

After conquering Australia’s travel market, in 2004 Wendy Wu came to the UK to establish what was to become the UK’s leading tour operator to Asia from the UK, picking up sacks of awards on the way. In 2013 Wendy decided, with sales of group tours ever increasing, to bring the concept of tailormade tours over from Australia:

“Our Australian office has been offering tailormade tours to Asia for over ten years and it is a core part of the company. The time was right for me to share this expertise in the UK,” says Wendy.

And so Asia Inspirations was born, to focus solely on the needs of individuals who are looking for unique and flexible itineraries, designed by them and created by our team of Asia experts. If you are looking for help to experience the real Asia, you've come to the right place!

Why Asia?

Why Asia?

The world’s largest and most populous continent, Asia is a vibrant and rambunctious fusion of ethnicities, cultures and customs; an incomparably rich and turbulent history showcased by mindboggling feats of architecture and engineering; a geography that encompasses towering peaks, unfathomable gorges and paradisiacal beaches; and a biodiversity that is so abundant that you’ll be reaching for your wildlife guide.


Why tailormade?

Why tailormade?

  • Create a bespoke itinerary that fulfils your travel dreams
  • Travel where you want, when you want, for as long as you want
  • Pick the grade and style of accommodation you are most comfortable with
  • Add all or any of the elements you want – meals, excursions, guides
  • You’re completely in control – it’s all up to you
Why tailormade by Asia Inspirations?

Why tailormade by Asia Inspirations?

  • The China and Asia experts
  • Dedicated team of tailormade specialists
  • Excellent, personal service before and during your trip
  • Flexible itineraries that fit your wants and needs
  • Excellent value
  • A network of fantastic guides to help you delve deeper into each destination


Asia Inspirations is the tailormade travel service of Wendy Wu Tours and we are proud to have won numerous awards over the past few years. We were awarded Tour Operator of the Year by industry newspaper Travel Trade Gazette beating competition including Virgin Holidays, Kuoni and Thomas Cook. It is the first time that a specialist tour operator has won this prestigious award.

At the British Travel Awards we were recognised as the Best Small Holiday Company to East & Central Asia in both 2013 and 2014, the Best Small Holiday Company to Southeast Asia in 2013 as well as Feefo’s Excellence in Customer Service 2014, an award based purely on feedback from our customers. We have also been a winner at the Globe Travel Awards in 2015, the Travel Bulletin Star Awards and the Travel Agents Choice Awards as well as being commended at the Wanderlust World Guide Awards.

Call one of our tailormade specialists on

0800 988 8202

or email us at



Click here to fill in our quote request form and one of our specialists will call you back.

Quote Request

Download the complete ASIA Inspirations brochure in PDF format.

Brochure download

Subscribe now

Subscribe to the ASIA Inspirations Travel newsletter.